Hunter Selection is delighted for Vivid for their fantastic win at the Bristol Post Business Awards!
VIVID WIN BRISTOL POST BUSINESS AWARD FOR MARKETING
Bristol based content marketing agency Vivid, has swept up the award for Marketing Campaign of
the Year at the 2016 Bristol Post Business Awards.
The winning campaign entitled ‘Define Tomorrow’ was conceived for Vivid’s client ComputerWorld,
one of the South West’s largest business IT companies. The multi-faceted campaign involved the
design and construction of an entirely new website for the company, along with responsive email,
social and video campaigns culminating in a ‘Define Tomorrow’ event which instantly became the
largest business technology conference in the South West, and gained recognition from numerous
industry giants including the likes of Microsoft, Dell and VMware.
Founded by three ex-Future plc executives, Vivid was established back in 2015 as a full-service
marketing agency designed to offer brands the rich story-based marketing approach which is usually
reserved for consumer publishing. Blending the crafts of journalism and publishing with big brand
marketing Vivid tells brilliant stories across a multitude of client channels, creating magazines,
websites, events and ‘all the things the internet loves’.
Vivid’s Managing Director, Jayne Caple, stated “We’re absolutely delighted that the Define
Tomorrow campaign has received such recognition for both us and ComputerWorld, who are always
a pleasure to work with. We hope this demonstrates to brands, large and small, that great marketing
is simply great storytelling, and if you want to get your brand’s story out there, you need compelling
content. The principle upon which we founded Vivid just 18 months ago.”
Discussing the concept of the campaign Sean Atkins, Content Director, said “To many, business IT
solutions is such a dry and frankly impenetrable subject matter that attracting business leaders to an
event on such a subject then without them glazing over is a difficult task. To tackle this issue we
created a vibrant new thought leadership sub-brand, website, email campaign, and Bristol-based
event to tell ComputerWorld’s story and convey business benefits rather than technology stories.”
Find out more about the Define Tomorrow™ campaign and view more of Vivid’s work on their